Wellness Studio Booking Hub
Increased bookings by 40%
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Senior WordPress engineer
WordPress Developer for High-Converting Business Websites
10+ years building booking systems, eCommerce, and automation-driven platforms
Selected work
Projects that prioritize revenue, speed, and clarity
Each build pairs strong UX with implementation you can grow into — not a fragile stack of plugins.
Outdoor Retail WooCommerce Revamp
Checkout completion up 28%
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B2B Lead Flow & CRM Sync
Cut manual CRM entry by ~12 hrs/week
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Multi-property Hospitality Sites
Unified 5 brands under one performant stack
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Subscription Learning Portal
MRR + stabilization after fragile MVP
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Local Services Speed & SEO Sprint
Organic clicks +35% in 6 months
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Services
What I build with WordPress
Outcome-first delivery — calm communication, realistic timelines, and code you can extend.
WordPress Development
Custom themes, Gutenberg patterns, and maintainable PHP architectures — built for editors and developers alike.
WooCommerce / Booking Systems
High-trust checkout flows, deposits, appointments, and inventory-aware experiences tuned for conversion.
Automation (CRM, email, integrations)
Lead routing, CRM sync, lifecycle email hooks, and guardrails so ops teams stop copying data by hand.
Speed Optimization
Measured wins: lean assets, smart caching, image discipline, and templates that pass Core Web Vitals.
About
Business-focused WordPress, without the drama
I partner with owners and marketing teams who need a site that performs — not another maintenance burden.
Over the last decade I've moved from general web builds to specialized WordPress work: ecommerce, reservations, memberships, and the integrations that make operations scale. I care about editor experience, performance budgets, and the metrics your leadership actually reads.
Testimonials
Trusted by operators who ship
“Karl worked under me for over 12 years, and his work was consistently top notch. He’s highly reliable, detail-oriented, and able to solve complex problems with minimal guidance. I could always count on him to deliver results.”
“Karl managed and developed our WordPress websites, handled migrations, and maintained our servers with very little supervision. His work was consistently excellent, and he always found solutions even with minimal direction.”
“Karl worked with us for over 8 years, primarily building and maintaining our WordPress websites. He consistently delivered high-quality work, was easy to work with, and could be trusted to handle projects independently. His reliability and attention to detail made him a valuable part of our team.”
“I worked with Karl for nearly a year, and he did a great job for me. He communicates well, works independently well, and does quality work. He is a very fast learner! I look forward to working with Karl again in the future.”
“working with Karl for 2 years has been great. He performs his tasks well and can perform with minimal supervision. I enjoyed our discussions about some web designs I wanted done and I appreciate that he listens and is willing to make adjustments. He can really communicate well in English, he's a quick learner and is really good in wordpress, html, and css. will definitely hire him again for future projects.”
Ready for a WordPress partner who ties code to outcomes?
Tell me about your booking flow, store, or integration map — I'll reply with a concise plan and realistic timeline.