Problem
Five microsites meant duplicated maintenance, inconsistent UX, and painful content updates.
Solution
Multisite WordPress architecture with shared design system, per-property theming, and centralized SEO controls.
Case study
Unified 5 brands under one performant stack
Five microsites meant duplicated maintenance, inconsistent UX, and painful content updates.
Multisite WordPress architecture with shared design system, per-property theming, and centralized SEO controls.
Results
Editorial time per property update fell ~60%; Core Web Vitals passed on all flagship templates.