Case study

Subscription Learning Portal

MRR + stabilization after fragile MVP

Students learning on laptops

Problem

An early MVP broke with plugin conflicts; membership churn tied to a poor lesson experience.

Solution

Hardened membership stack with WooCommerce Subscriptions, gated content patterns, and observability for failed renewals.

Results

Stabilized renewals after launch; MRR recovered as video delivery and account flows were simplified.